Jason Beckett

Marketing Strategy Architect
Product-First SaaS Marketing
Go-To-Market Innovation

Not your average VP of Marketing here! With a knack for strategy, branding, and growth, I’ve got all the marketing skills you need to skyrocket your revenue! Think of me as your personal marketing superhero, crafting comprehensive strategies that will knock your competition out of the park. And let’s not forget my talent for assembling and managing high-performing teams – I’ll make sure every member is as driven and passionate as I am. With me on your side, you’ll be conquering the bottom-line in no time!

Key Skills

Strategic Marketing Planning | Brand Building and Promotion | Product Positioning and Promotion Strategies | Digital Marketing and Advertising | Market Research and Analysis | Lead Generation and Nurturing | Public Relations and Communications | CRM Architecture and Optimization | Campaign Metrics Tracking & Analysis | Budget Management |Social Media Marketing | Data Analytics & Insights Gathering | Cross-Functional Team Leadership | Account-Based & Persona Marketing | Creative Problem Solving | Customer Insights Identification & Utilization | Content Creation & Curation | Influencer Outreach & Management | SEO Optimization | Search Engine Advertising (SEA) | Email Automation & Segmentation |B2B/B2C Growth Strategy Implementation | Sales Channel Development & Expansion | New Business Development Strategies | Saas Platforms Management | Startup Experience Acceleration Programs Design | Education Programs Design, Execution, and Assessment | Consumer Products Coaching And Advisory | Global Team Management


November 2022 – Present
New York, NY
Process Improvement
Opportunity Growth

Director of Marketing Operations

Focused on driving improved ROI for this fast-growing FinTech company through data-driven optimization, process automation, and improved project management. Spearheading the development and launch of efficient cross-team workflows and improved global team collaboration. Champion for optimal utilization of automation tools such as Zoho, Marketo, and other CRMs to maximize customer engagement. Prioritizing customer experience to achieve ambitious business objectives.


November 2022 – Present
New York, NY
Decrease Acquisition Time
CAC Reduction

Director of SaaS Marketing Operations

Utilizing extensive experience in optimizing CRM systems and data hygiene for this SaaS FinTech Startup. Introducing efficient processes to improve customer engagement while leading multiple initiatives to grow market share and increase brand visibility through Account-Based Marketing. Collaborating with cross-functional teams to ensure optimum Sales enablement with interactive campaigns. Meticulous attention to detail in monitoring customer data accuracy across the CRM system infrastructure.


December 2015 – August 2022
New York, NY

Market Cap Increase
Retained LTV Revenue
YoY Revenue Recognition

Vice President of Marketing

Capitalize on the opportunity to lead all forward-thinking marketing initiatives, including recruiting, mentoring, and managing highly skilled demand generation and Go-To-Market teams. Drive multifaceted, in-house collaborations to deliver high-performance resources for sales enablement.

Expertly implement advanced segmentation and targeting. Build a “Best-in-Class” marketing team to super-charge prospect, customer, and user communications automation. Maximize product innovation, development, and roadmaps via key trend tracking and market research.

Director of Marketing

Strategically steered transformative product-first marketing operations, including the automation of user engagement communications, event strategies, and sales enablement. Built, coached, and managed a team of marketing professionals. Led advanced audience segmentation engagement via CRM (Keap/Infusionsoft) optimization and maintenance (Salesforce) protocols.

Improved prospect engagement and lead generation to super-charge sales pipeline. Rearchitected an innovative corporate website and social media channels as lead magnets. Expertly established Digital PPC lead generation strategies optimized for KPIs and ROI measurements.

Princeton IT Services

August – November 2015
Princeton, NJ

Optimized Digital Marketing
Enhanced Demand Generation

Head of Brand Marketing

Leveraged broad industry knowledge toward generating a high-volume pipeline growth strategy for inbound leads through enhanced targeting and segmentation. Launched and led SEO strategy for improved organic website performance. Designed key sales funnel and lead conversion strategies.

Directed all high-attendance trade and industry events. Established B2B email marketing automation systems. Developed long-term customer engagement by creating a data-driven marketing strategy focused on boosting market awareness and cross-selling business services.

Mia Bath & Body

March 2011 – July 2015
Salt Lake City, UT

Field Associates Trained
Increase in LTV

Head of Brand Marketing

Maximized bottom-line performance by launching a comprehensive Go-To-Market (GTM) brand strategy and establishing the pricing and packaging foundation for this growth-centric B2B2C start-up, including recruiting, mentoring, and managing a team of D2C Demand Generation Specialists.

Achieved a market foothold by launching a cohesive brand identity, as well as product marketing, website, e-commerce, and communications strategies. Defined and managed a team of customer lifecycle communications professionals. Facilitated M&A to lead to the brand acquisition in 2015.


Masters of Business Administration

Western Governors University
Focus on management, strategy, and business skills including data analysis, market growth, lead generation strategy, economics, finance & accounting, leadership, and marketing communications.

BS Business Administration - Marketing

Western Governors University
Focuses specifically on critical marketing and business development skills, including digital marketing, sales marketing, communication, management, and more. Special emphasis on analyzing consumer behavior to develop marketing strategies for various products and services across a variety of industries.

Certified Digital Marketing Professional

Digital Marketing Institute
View Certificate

Professional Certified Marketer (PCM) in Digital Marketing

American Marketing Association
View Certificate

Artificial Intelligence in Marketing

University of Virginia Darden School of Business
View Certificate