Jason Beckett
Marketing Strategy ArchitectProduct-First SaaS MarketingGo-To-Market Innovation
Not your average VP of Marketing here! With a knack for strategy, branding, and growth, I’ve got all the marketing skills you need to skyrocket your revenue! Think of me as your personal marketing superhero, crafting comprehensive strategies that will knock your competition out of the park. And let’s not forget my talent for assembling and managing high-performing teams – I’ll make sure every member is as driven and passionate as I am. With me on your side, you’ll be conquering the bottom-line in no time!
Key Skills
Strategic Marketing Planning | Brand Building and Promotion | Product Positioning and Promotion Strategies | Digital Marketing and Advertising | Market Research and Analysis | Lead Generation and Nurturing | Public Relations and Communications | CRM Architecture and Optimization | Campaign Metrics Tracking & Analysis | Budget Management |Social Media Marketing | Data Analytics & Insights Gathering | Cross-Functional Team Leadership | Account-Based & Persona Marketing | Creative Problem Solving | Customer Insights Identification & Utilization | Content Creation & Curation | Influencer Outreach & Management | SEO Optimization | Search Engine Advertising (SEA) | Email Automation & Segmentation |B2B/B2C Growth Strategy Implementation | Sales Channel Development & Expansion | New Business Development Strategies | Saas Platforms Management | Startup Experience Acceleration Programs Design | Education Programs Design, Execution, and Assessment | Consumer Products Coaching And Advisory | Global Team Management
Biz2Credit
Director of Marketing Operations
- Collaborated with sales and customer service stakeholders to improve customer engagement, and loyalty with efficient lifecycle management.
- Driving optimization of the performance marketing channel with enhanced automation by launching Adobe Marketo.
- AI prompt engineering (ChatGPT and Jasper.ai) and optimization for enhanced generative content production
- Architect and implement comprehensive technical marketing process workflows for domestic and international teams to unify collaboration and cut development time by 30%.
- Championed the re-architecture of CRM systems, driving the implementation of Zoho CRM improving the opportunity funnel flow by 40% for the affiliate marketing team
- Cross-trained global team (India and US) on process and project management strategies.
Biz2x
Director of SaaS Marketing Operations
- Drove the optimization and re-architecture of the CRM to increase data hygiene, sales performance tracking, and customer engagement.
- Stepped into project leadership to launch AI-powered customer engagement strategies through the website to shorten the sales cycle and improve the MQL timeline.
- Connected the dots between Zoho CRM, SalesIQ, and internal technology stack to optimize cross-team collaboration and closing the loop on customer support.
- Engaged cross-function, multicultural global team to launch improved project management systems and communication standards.
SQAD, LLC
December 2015 – August 2022
New York, NY
Vice President of Marketing
Capitalize on the opportunity to lead all forward-thinking marketing initiatives, including recruiting, mentoring, and managing highly skilled demand generation and Go-To-Market teams. Drive multifaceted, in-house collaborations to deliver high-performance resources for sales enablement.
Expertly implement advanced segmentation and targeting. Build a “Best-in-Class” marketing team to super-charge prospect, customer, and user communications automation. Maximize product innovation, development, and roadmaps via key trend tracking and market research.- Increase market cap by 10x in three (3) years.
- Create end-to-end Account-Based Marketing (ABM) efforts.
- Transform the B2B company into a modern MarTech SaaS leader.
- Retain $2.2 million in revenue churn via a lifecycle management program.
- Decrease churn by establishing cross-departmental customer engagement.
- Improve YoY revenue recognition by 20% in three (3) years.
- Improve Marketing Qualified Lead (MQL) stage to Sales Qualified Lead (SQL) stage conversion and increase SaaS user base via cross-sales and education.
Director of Marketing
Strategically steered transformative product-first marketing operations, including the automation of user engagement communications, event strategies, and sales enablement. Built, coached, and managed a team of marketing professionals. Led advanced audience segmentation engagement via CRM (Keap/Infusionsoft) optimization and maintenance (Salesforce) protocols.
Improved prospect engagement and lead generation to super-charge sales pipeline. Rearchitected an innovative corporate website and social media channels as lead magnets. Expertly established Digital PPC lead generation strategies optimized for KPIs and ROI measurements.
- Successfully managed annual marketing budgets within plan.
- Increased inbound lead capture via demand generation strategy.
- Boosted product market awareness by rebranding SaaS product verticals.
- Excelled in maximizing website traffic via targeted new SEO strategies.
- Improved client engagement via key lifecycle communications campaigns.
- Conducted Voice of Customer and market research to optimize product development cycle.
Princeton IT Services
August – November 2015
Princeton, NJ
Head of Brand Marketing
Leveraged broad industry knowledge toward generating a high-volume pipeline growth strategy for inbound leads through enhanced targeting and segmentation. Launched and led SEO strategy for improved organic website performance. Designed key sales funnel and lead conversion strategies.
Directed all high-attendance trade and industry events. Established B2B email marketing automation systems. Developed long-term customer engagement by creating a data-driven marketing strategy focused on boosting market awareness and cross-selling business services.
- Optimized UI / UX for SaaS applications to drive ongoing product improvements.
- Increased website traffic 54% by executing optimized digital marketing strategies.
- Enhanced inbound opportunities 147% by developing a demand generation program.
- Established a Go-To-Market strategy and growth roadmap for a new services brand.
Mia Bath & Body
March 2011 – July 2015
Salt Lake City, UT
Head of Brand Marketing
Maximized bottom-line performance by launching a comprehensive Go-To-Market (GTM) brand strategy and establishing the pricing and packaging foundation for this growth-centric B2B2C start-up, including recruiting, mentoring, and managing a team of D2C Demand Generation Specialists.
Achieved a market foothold by launching a cohesive brand identity, as well as product marketing, website, e-commerce, and communications strategies. Defined and managed a team of customer lifecycle communications professionals. Facilitated M&A to lead to the brand acquisition in 2015.
- Expertly drove sales training protocols for 800+ in-field associates.
- Optimized sales materials and scripting to increase event sales.
- Expanded LCV through product marketing and Go-To-Market.
- Grew distributor base via improved demand generation strategy.
- Streamlined business process efficiencies in Customer Support and Logistics.
- Improved brand engagement via “Best-in-Class” D2C social media strategies.
- Expanded product sales via demand generation and brand growth strategy.
Masters of Business Administration
Western Governors UniversityFocus on management, strategy, and business skills including data analysis, market growth, lead generation strategy, economics, finance & accounting, leadership, and marketing communications.