I'm a Marketing Solution Architect - an executive specializing in growth and GTM strategy, optimizing persona targeting, and building high-performing teams that deliver exceptional business growth.
I'm an objective-focused, growth marketing, executive with extensive experience building and managing high-performing teams, creating Go-To-Market strategies, and directing cross-functional collaboration for organizations big and small. I love working with a team to achieve a big, hairy, audacious goal, and I have a knack for quoting Will Pharrell movie (read: Anchorman & Talladega Nights) one liners.
When I'm not slaying it in the business world, you can find me spending time with my husband, enjoying a Broadway show, or watching old episodes of the Simpsons.
You could say that I've been around the block a few times when it comes to marketing. I've been in the game for more than two decades, and during that time I've consistently delivered on growth objectives by developing short and long-term marketing strategies that optimize resources. I'm also not one to shy away from innovating a marketing processes or two - if it can help improve performance and positively impact the bottom line, you can bet I'm all for it!
I’m the guy that you want on your team. I focus on delivering revenue goals while maximizing budget profitability. One of the secrets to my success is in designing and implementing highly-effective, data-driven, marketing programs. Always validating and optimizing with Key Performance Indicators. What can I say? I win when the company wins!
You might say that I'm a bit of a "solution architect." What does that mean, you ask? It means that over the years I have developed an effective process for building, managing and coaching high-performing teams. My teams achieve big audacious goals. Organizations have come to rely on me as a "big-picture" thinker with the vision and expertise necessary for success.
I genuinely enjoy helping businesses grow using marketing technology solutions.
I'm not just some suit-wearing schmuck! I'm an expert in applying integrated, holistic, marketing technology solutions for efficient and scalable market growth. So whether you're a small business just starting out or a multinational corporation, I can help you achieve your goals.But enough about me. Let's talk about you. Do you want your team to achieve great things? Are you looking for a coach with the experience and expertise to help you get there? If so, then you've come to the right place!
I have always been a go-getter - the type of person who would take on any challenge, and I love nothing more than finding new and innovative ways to grow a business. So when the Covid-19 pandemic hit in 2020, I knew we needed to get creative to help his +40-year old company survive.
Fortunately, I have a strong collaborative relationship with the CEO and CRO. We rolled up our sleeves and developed an adaptive marketing plan that would help the company weather the economic storm and grow faster than the market. This last-minute adaptation of the Go-To-Market (GTM) plan increased revenue recognition by 20% and ARR by 25%.
And all the hard work paid off – the growth program helped boost the market capitalization of the company 10-fold, and SQAD was acquired by GTCR.
Set clear Objectives (AKA. Big Hairy Audacious Goals) that inspire the team and then focus on short sprints reaching for aligned Key Results that can be measured and optimized.
High-Performing teams start with a focus on finding, cultivating, and motivating exceptional people that are hungry to reach big goals and innovate towards success.
Establish consistent and dependable performance from the team by creating success and growth pathways that enhance professional skills while enriching personal experiences.
People are not resistant to change, they are resistant to the unknown. Effective change management comes from eliminating uncertainty and inspiring a new success vision.
Gone are the days of siloed departments and hierarchies that are rigid and unforgiving. Effective leaders leverage the knowledge and resources across the organization functions.
The world is moving fast, and effective operational management requires regular and consistent optimization of process for optimal growth and performance. Effective leaders constantly seek optimization.
Cut marketing implementation time by 30%, improved the opportunity funnel flow by 40%.
Optimize cross-team collaboration and close the loop on customer support.
Increased market cap by 10x in three years. Achieved improved YoY revenue recognition by 20%. Increased ARR by 25% .
Jason is great to work with -- enthusiastic, dynamic, fun, savy and incredibly perceptive. His marketing ideas are diamonds. His zip and verve are gold. He's got a great sense of integrity and principles, too. Anyone who gets to work with him is lucky!
Working with Jason has always been a pleasure. He provides an infectious passion and enthusiastic point of view. The ultimate collaborator, Jason is always willing to lend his insight to find a solution to a challenge (even if it's not his challenge to solve). He's willing to go the extra mile for an individual, a team, and the company as a whole. I'd count myself lucky if our paths crossed again and would gladly welcome to chance to work with Jason again.
One of the most skilled individuals I have ever had the privilege to work with. We brought him in to develop an innovative start-up company in the direct selling industry. He did a beautiful job developing our brand and many of the business functions. He was in charge of everything from website design to writing copy; from graphic design to email communications; and training the sales organization, and even managing our social media campaigns. We couldn't have built this company without him and highly recommend him. He would be an asset to any company.
A Master of Marketing! He provided incredible support to our Sales Team. He worked diligently to ensure we had whatever was needed to succeed, whether it was customized marketing materials, developing a tailored campaign for a specific objective, or perfecting our client presentations.
Jason is smart, organized and wonderfully thorough - always willing to dedicate the necessary time and energy to complete any project. He sees the complete marketing horizon, while never forgetting to manage the crucial details that will make or break the project.
Jason is FUN to work with! He has an incredible sense of humor, passion that is infectious and is always positive and uplifting. I consider it both an honor and a privilege to work with Jason.
Here are some of the books on my "recommended reading" list that I suggest to my team members. These are a few titles I have found valuable in building high-performing teams and effective leadership.
Christina Wodtke
Chip Heath & Dan Heath
Jim Collins
Aaron Dignan
